Subliminal Quotes
Andrej's mind, like any sane human's ... was a constantly convulsing dialectical unity of consciousness and subconsciousness, the battening down and channelling of dreams and desires, the recurring re-creation of the subliminal by the contradictory, the rational-capricious ego. And vice versa. The interaction of levels of consciousness into an unstable and permanently self-renewing whole.
China Miéville
Pointless but intense excitement holds us in TV dramas. We hear threatening music. A killer with a gun steals into the bedroom of a sleeping woman. More subliminal sounds of danger, pointlessly ominous. The woman wakes and runs into the kitchen for a knife. The cops are on the case. We watch as the criminal is pursued through night streets; shots, a death; a body falls from a roof. Then time is up, another drama begins. Now we are in a church. No, we are in a lecture hall; no again - a drawer opens in a morgue. A woman is looking for her kidnapped child. Then that ends, and we are on the veld with zebras and giraffes. Then with Lenin at a mass meeting. And suddenly we flash away to a cooking school; we are shown how to stuff a turkey. Next the Berlin Wall comes down. Or flags are burning. Or a panel is worrying about the rug crisis. More and more public themes, with less and less personal consciousness. Clearly, personal consciousness is shrinking.
Saul Bellow
Advertising works. Brand names are better known if advertised with sexy or alluring pictures, and better-known brands sell better. Why does it work? Because the price the consumer would have to pay in ignoring the subliminal message is just to high. Better to be fooled into buying the second best ice-cream than go to all the bother of educating yourself into the ability to resist salesmen.
Matt Ridley
It can be dismaying, all the same, for a novelist to compare the slowness of the writing with the speed of the reading. Novels are read in a matter of days, even hours. A writer may labor for weeks over a particular passage that will have its effect on a reader for an instant - and that effect may be subliminal or barely noticed.
Graham Swift