Raymond Loewy quotes

Raymond Loewy was a renowned American industrial designer, famous for shaping the look of everyday products and brands. His innovative approach left a profound impact on areas ranging from transportation to household goods and corporate logos. He transformed the field of design with creations like the Coca-Cola bottle, Studebaker cars, and iconic logos for companies such as Shell and Exxon. Here are 15 of his quotes:

Design is too important to be left to designers.

Raymond Loewy

Industrial design keeps the customer happy, his client in the black and the designer busy.

Raymond Loewy

Is it responsible to camouflage one of America's most remarkable machines as a piece of gaudy merchandise? Form, which should be the clean- cut expression of mechanical excellence has become sensuous and organic.

Raymond Loewy

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

Raymond Loewy

This book is the story of a young man who came to America to make a living, and simply happened to do so in a profession which he helped to create.

Raymond Loewy

A lot of people are open to new things, as long as they look like the old ones.

Raymond Loewy

I never expected that one could fall so completely in love with a nation and a people. I already knew that very soon I would thrill at everything American, love everything American, perhaps blindly, but fervently and forever. I still remember how thrilled I was at the sight of the flag. After all these years, every time I see the Stars and Stripes in the breeze, I get the same emotional feeling. Aesthetically speaking, it is perfect. One of the outstanding "designs" of all times. It may be that a nation gets the flag it deserves.

Raymond Loewy

I've been accused of being a shell designer - you start with a machine and enclose it. But in many cases, the shell is essential. A locomotive without a shell would be nonfunctional.

Raymond Loewy

The Coke bottle is a masterpiece of scientific, functional planning. In simpler terms, I would describe the bottle as well thought out, logical, sparing of material and pleasant to look at.

Raymond Loewy

I alienated the automotive industry by saying that cars should be lightweight and compact.

Raymond Loewy

Between two products equal in price, function and quality, the better looking will outsell the other.

Raymond Loewy

The public may admire a corporation for its impressive size. Who in the United States doesn't? But when a business, however gigantic, gets smug enough to believe that it is sufficient only to match competition on trivial points instead of leading competition in valid matters, that business is becoming vulnerable to public disfavor.

Raymond Loewy

What Charles and Ray Eames are to furniture design, Raymond Loewy is to industrial design -- the modern master.

Raymond Loewy