Saul Bass quotes

Saul Bass was an American designer and filmmaker, celebrated for his iconic work in graphic design and film title sequences. His minimalist style reshaped the look of movie posters, corporate logos, and opening credits in Hollywood. He is remembered as a pioneer whose creative vision influenced generations of designers. Here are 5 of his quotes:

My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.

Saul Bass

Logos are the graphic extension of the internal realities of a company.

Saul Bass

There is nothing glamorous in what I do. I'm a working man. Perhaps I'm luckier than most in that I receive considerable satisfaction from doing useful work which I, and sometimes others, think is good.

Saul Bass

I want everything we do to be beautiful. I don't give a damn whether the client understands that that's worth anything, or that the client thinks it's worth anything, or whether it is worth anything. It's worth it to me. It's the way I want to live my life.

Saul Bass