Dopamine Quotes
Memory strength is also a function of how much we care about the experience. ...If I'm playing an instrument I like, and whose sound pleases me in and of itself... caring leads to attention, and together they lead to measurable neurochemical changes. Dopamine, the neurotransmitter associated with emotional regulation, alertness, and mood, is released, and the dopaminergic system aids in encoding the memory trace.
Daniel Levitin
What our grandmothers told us about playing hard to get is true. The whole point of the game is to impress and capture. It's not about honesty. Many men and women, when they're playing the courtship game, deceive so they can win. Novelty, excitement and danger drive up dopamine in the brain. And both sexes brag.
Helen Fisher