Hype Quotes
Grunge was so self-consciously lowbrow and nonaspirational that it seemed, at first, impervious to the hype and glamour normally applied swiftly to any emerging trend. But sure enough, grunge anthems found their way onto the soundtracks of television commercials, and Dodge Neons were hawked by kids in flannel shirts saying, 'Whatever.'
Douglas Rushkoff
It's that mysterious thing called hype. I've looked under every rock, and I couldn't find out what it means. Certain people hear a certain melody, and they're attracted to it. I'm in love with that feeling. We're looking for fun and adventure and a bit of redemption and somewhere to live. Everything else is a blind venture into the unknown.
Pete Doherty
I wrote 87 Goosebumps books. That's a lot of books for a human, isn't it? None of us expected what happened with Goosebumps. We started it in 1992, and by 1994, I was turning out a Goosebumps a month, and it was doing okay for a while. And then it just took off like nothing we'd ever seen. It took off all over the world – not through advertising, hype, or promotions – but just kids telling kids. There's some kind of secret kids network out there. Just kids telling kids about it, and this thing grew everywhere. It was in 28 languages. At one point, after a couple years, we were selling 4 million Goosebumps books a month.
R. L. Stine