Product Quotes - page 4
Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt $35,000 to make a commercial for margarine. She reported that her mail was equally divided. "One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation."
David Ogilvy
As a bio-philosopher - as someone who draws upon the scriptures of nature, recognizing that we are the product of the process of evolution, and in a sense, we have become the process itself - through the emergence and evolution of our consciousness, our awareness, our capacity to imagine and to anticipate the future and to choose from amongst alternatives.
Jonas Salk
Family farmers are small farmers who love the land. They're still not getting enough money for their product and are rapidly losing their battle to stay in business. By helping the American family farmer, we will in turn help ourselves out of the economic hole that we find ourselves in today. It doesn't really matter how we got here; the point is, we have to dig our way out.
Willie Nelson
Foremost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, and thus design product and service that will provide better living for him in the future. A second principle is that no one can guess the future loss of business from a dissatisfied customer...
W. Edwards Deming
Part of America's industrial problems is the aim of its corporate managers. Most American executives think they are in the business to make money, rather than products or service...The Japanese corporate credo, on the other hand, is that a company should become the world's most efficient provider of whatever product and service it offers. Once it becomes the world leader and continues to offer good products, profits follow.
W. Edwards Deming
