Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt $35,000 to make a commercial for margarine. She reported that her mail was equally divided. "One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation."
David OgilvyRelated topics
celebrity commercial half happy pay reputation sad way while RooseveltRelated quotes
There are in fact four very significant stumbling blocks in the way of grasping the truth, which hinder every man however learned, and scarcely allow anyone to win a clear title to wisdom, namely, the example of weak and unworthy authority, longstanding custom, the feeling of the ignorant crowd, and the hiding of our own ignorance while making a display of our apparent knowledge.
Roger Bacon
I verily believe that a man's way with women is in inverse ratio to his prowess among men. The weakling and the saphead have often great ability to charm the fair sex, while the fighting man who can face a thousand real dangers unafraid, sits hiding in the shadows like some frightened child.
Edgar Rice Burroughs
The compliments you are about to pay could only sadden me, because what you love in our dear peninsula is exactly the object of our hatreds. Indeed, you crisscross Italy only to meticulously sniff out the traces of our oppressive past, and you are happy, insanely happy, if you have the good fortune to carry home some miserable stone on which our ancestors have trodden.
Filippo Tommaso Marinetti
Games are a trigger for adults to again become primitive, primal, as a way of thinking and remembering. An adult is a child who has more ethics and morals, that's all. When I am a child, creating, I am not creating a game. I am in the game. The game is not for children, it is for me. It is for an adult who still has a character of a child.
Shigeru Miyamoto
Jobs, as such, are a relatively new concept. People may have always worked, but until the advent of the corporation in the early Renaissance, most people just worked for themselves. They made shoes, plucked chickens, or created value in some way for other people, who then traded or paid for those goods and services.
Douglas Rushkoff