Steve Jobs quotes

Steve Jobs was an American entrepreneur and co-founder of Apple Inc., widely recognized for his innovation in technology and design. His vision and leadership transformed the way people interact with computers, music, and mobile devices. He became an icon of creativity, inspiring generations of innovators around the world. Here are 260 of his quotes:

Why join the navy if you can be a pirate?

Steve Jobs

Innovation distinguishes a leader from a follower.

Steve Jobs

I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance. It is so hard.

Steve Jobs

Being the richest man in the cemetery doesn't matter to me.

Steve Jobs

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

Steve Jobs

Stay hungry. Stay foolish.

Steve Jobs

Being the richest man in the cemetery doesn't matter to me... Going to bed at night saying we've done something wonderful... that's what matters to me.

Steve Jobs

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

Steve Jobs

My girlfriend always laughs during sex - no matter what she's reading.

Steve Jobs

Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?

Steve Jobs

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

Steve Jobs

We made the buttons on the screen look so good you'll want to lick them.

Steve Jobs

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

Steve Jobs

It doesn't make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do.

Steve Jobs

I would trade all of my technology for an afternoon with Socrates.

Steve Jobs

I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.

Steve Jobs

The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way, in the sense that they don't think of original ideas, and they don't bring much culture into their products.

Steve Jobs

I'm the only person I know that's lost a quarter of a billion dollars in one year. It's very character-building.

Steve Jobs

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

Steve Jobs

A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.

Steve Jobs

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

Steve Jobs

Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

Steve Jobs