The consumer isn't a moron she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her. (David Ogilvy)

The consumer isn't a moron she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.

David Ogilvy

Related topics

anything buy consumer few insult intelligence mere slogan wife moron

Related quotes

We are asked now seriously to accept that in the last few years– contrary to all history, contrary to all intelligence– Saddam decided unilaterally to destroy those weapons. I say that such a claim is palpably absurd.

Tony Blair

What is literature but an insider's newsletter about affairs relating to molecules, of no importance to anything in the Universe but a few molecules who have the disease called "thought."

Kurt Vonnegut

No matter what he does, one always forgives him. It does not depend upon looks, either – although this actual person is abominably good-looking – it does not depend upon intelligence or character or – anything – as you say, it is just "it".

Elinor Glyn

Beware the Four Horsemen of the Information Apocalypse: terrorists, drug dealers, kidnappers, and child pornographers. Seems like you can scare any public into allowing the government to do anything with those four.

Bruce Schneier

'Bombing Afghanistan back into the Stone Age' was quite a favourite headline for some wobbly liberals. The slogan does all the work. But an instant's thought shows that Afghanistan is being, if anything, bombed out of the Stone Age.

Christopher Hitchens