'Brave' is one of those words that has been bleached of most of its meaning these days, thanks to far too many appearances in the glaring light of ad slogans and corporate public relations. I never thought about anything as brave anymore; it just seemed like a flabby, glib cliche.
Susan OrleanRelated topics
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When I came back to the United States, I decided that if you could use propaganda for war, you could certainly use it for peace. And "propaganda" got to be a bad word because of the Germans using it, so what I did was to try and find some other words. So we found the words "counsel on public relations."
Edward Bernays