Everybody loves to spend money at least some of the time - because everybody loves the stuff you can buy with it. The key to the pleasure level of any transaction is the balance between the pain of the payment and the reward of the purchased object. (Jeffrey Kluger)

Everybody loves to spend money at least some of the time - because everybody loves the stuff you can buy with it. The key to the pleasure level of any transaction is the balance between the pain of the payment and the reward of the purchased object.

Jeffrey Kluger

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buy everybody key money pain payment pleasure reward spend

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