It was the normal working of the antisuccess mechanism. In our overcrowded modern world a hit record, a best-selling book, a successful film, can reach more people in a week than Shakespeare or Beethoven reached in a whole lifetime. And so fame has become the most romantic, the most desirable of all commodities, the dream for which a modern Faust might sell his soul to the Devil. Once attained, fame is never as easy to hold on to as some people believe. The people who achieve fame by some accident of fashion are usually forgotten within a week; the ones who remain on top have to work to stay there. But few people understand this. The result is that anyone who achieves sudden notoriety arouses envy and hostility. The greater the success, the greater the reaction.