In other words, it is my view that the brain is preprogrammed to feel good (i. e., to seek a sense of well-being/gratification). This is what I term the gratification principle. This usually occurs as the result of instinctive salient/relevant acts or what we normatively decide are salient/relevant acts. (Nayef Al-Rodhan)

In other words, it is my view that the brain is preprogrammed to feel good (i. e., to seek a sense of well-being/gratification). This is what I term the gratification principle. This usually occurs as the result of instinctive salient/relevant acts or what we normatively decide are salient/relevant acts.

Nayef Al-Rodhan

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