Renzo Rosso quotes

We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy. (Renzo Rosso)
When I was 5 years old, we had nothing in the village. One day, in front of my house, some soldiers in a big Cadillac started to do a picnic. I looked at them like they were coming from the moon. I remember they gave me a box of rice pudding - that, for me, was the American Dream. View quote
Renzo Rosso
The real product at Diesel is satisfaction. My satisfaction at Diesel is being a pioneer. View quote
Renzo Rosso
In order for fashion to progress, we have to always be willing to invest in someone or something new and embrace risks, regardless of the economy. View quote
Renzo Rosso
Sometimes you don't have the time to prepare yourself for looking good in front of the mirror with what you're wearing. And then when you go to work or go out, you don't like it. I spend a lot of time preparing. View quote
Renzo Rosso
Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the mentality of Diesel. View quote
Renzo Rosso