Roger von Oech quotes

Remember the two benefits of failure. First, if you do fail, you learn what doesn't work; and second, the failure gives you the opportunity to try a new approach. (Roger von Oech)
Take advantage of the ambiguity in the world. Look at something and think what else it might be. View quote
Roger von Oech
It's easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out-of-date. View quote
Roger von Oech
If you make an error, use it as a stepping stone to a new idea you might not have otherwise discovered. View quote
Roger von Oech
It's important for the explorer to be willing to be led astray. View quote
Roger von Oech
Everyone has a 'risk muscle.' You keep it in shape by trying new things. If you don't, it atrophies. Make a point of using it at least once a day. View quote
Roger von Oech
Most people think of success and failure as opposites, but they both are products of the same process. View quote
Roger von Oech
If you don't execute your ideas, they die. View quote
Roger von Oech