Luca Cordero di Montezemolo quotes

Ferrari used to be the car that you kept in your garage, took out to polish and show, and put back into the garage. (Luca Cordero di Montezemolo)
We do not invest in advertising... So racing is the best advertising for Ferrari. View quote
Luca Cordero di Montezemolo
Italy is famous for fashion, food, Ferrari, and furniture - furniture was a segment where the companies in the high end are all small. View quote
Luca Cordero di Montezemolo
I want to have different Ferraris for different Ferraristi. We have a lot of parallel activities that can increase revenues without being obliged to produce more cars. View quote
Luca Cordero di Montezemolo
We don't sell a car, we sell a dream. We are Italy's national team. There are many great soccer teams in our country, but there is only one Ferrari. View quote
Luca Cordero di Montezemolo
I don't believe in the electric cars, but I strongly believe in hybrids. View quote
Luca Cordero di Montezemolo
Let's make it clear: it's Ferrari I'm interested in. Drivers, we've had a lot, some very good, some great, but drivers come and go, while Ferrari remains. View quote
Luca Cordero di Montezemolo
These new 'hybrid' F1 cars represent an extremely complex project. View quote
Luca Cordero di Montezemolo