Leo Bogart quotes

Advertisements may be evaluated scientifically; they cannot be created scientifically. (Leo Bogart)
In my opinion, fun is what makes advertising successful. View quote
Leo Bogart
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply. View quote
Leo Bogart