Jonah Berger quotes

Marketing is about spreading the love. (Jonah Berger)
Going viral isn't random, magic, or luck. It's a science. View quote
Jonah Berger
People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride. View quote
Jonah Berger
Connecting with others is rewarding; it makes us feel like we're not alone in the world. View quote
Jonah Berger
Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions. View quote
Jonah Berger
If something is built to show, it's build to grow. View quote
Jonah Berger
Top of mind means tip of tongue. View quote
Jonah Berger
People don't need to be paid to be motivated. View quote
Jonah Berger
Virality isn't born, it's made. View quote
Jonah Berger