Paco Underhill quotes

Given the chance, people will buy from people who care. (Paco Underhill)
In any commersial setting time comes in three forms. There's real time, there's perceived time, and there's a combination of two. View quote
Paco Underhill
If we went into stores only when we needed to buy something, and if once there we bought only what we needed, the economy would collapse, boom. View quote
Paco Underhill
The Apple store is not a store. It is an exercise in evangelism. View quote
Paco Underhill