Alan Rusbridger quotes
Journalists have never before been able to tell stories so effectively, bouncing off each other, linking to each other (as the most generous and open-minded do), linking out, citing sources, allowing response – harnessing the best qualities of text, print, data, sound and visual media. If ever there was a route to building audience, trust and relevance, it is by embracing all the capabilities of this new world, not walling yourself away from them.
Alan Rusbridger
It's a highly effective way of spreading ideas, information and content. Don't be distracted by the 140-character limit. A lot of the best tweets are links. It's instantaneous. Its reach can be immensely far and wide.Why does this matter? Because we do distribution too. We're now competing with a medium that can do many things incomparably faster than we can. It's back to the battle between scribes and movable type. That matters in journalistic terms. And, if you're trying to charge for content, it matters in business terms. The life expectancy of much exclusive information can now be measured in minutes, if not in seconds.
Alan Rusbridger
Ask any British journalist who were their editor-heroes over the last 30 or 40 years and two names keep recurring. One is Harry Evans. The other is Hugh Cudlipp. Why were they so admired? Because they seemed to represent the best of journalistic virtues – courage, campaigning, toughness, compassion, humour, irreverence; a serious engagement with serious things; a sense of fairness; an eye for injustice; a passion for explaining; knowing how to achieve impact; a connection with readers. Even if you missed their editorships – as I did with Hugh Cudlipp – both men wrote inspiring books about journalism: about how to do it, but, more importantly, about why it mattered.
Alan Rusbridger