David Puttnam quotes
If Coca-Cola accidentally created 100 million cans of faulty Coke, you know for sure the entire 100 million cans would be dropped in the Atlantic or Pacific Ocean, without a second thought and irrespective of what that did to the year's profits. What do we do with a crappy movie? We double its advertising budget and hope for a big opening weekend. What have we done for the audience as they walk out of the cinema? We've alienated them. We've sold audiences a piece of junk; we just took twelve dollars away from a couple and we think we've done ourselves no long-term damage.
David Puttnam
I absolutely refuse to accept the fact that any country in the world goes into a kind of film-making crisis. What happens is they lose confidence, they lose focus and the young film-makers of any particular generation can very easily get lost in that mix. It's happened in Italy, happened in France, happened in the U.K. during my lifetime.
David Puttnam