Researcher Quotes
Ludwig offers a unique integrative perspective which encompasses the clinical wisdom accrued through twenty-five years of experience as an alcoholism researcher and therapist.... The book serves as an excellent primer for clinicians and recovering persons on a practical and multiperspective approach to alcoholism treatment.
Arnold M. Ludwig
[The decisionmaking role of the firm has progressed from the neoclassical standpoint of profit maximization to sales maximization, utility maximization, and satisficing. From the Operation Research point of view] ...the ideal picture is that someone, presumable the firm that hires the operations researcher, hands him, on a silver platter, an objective function. By talking to the engineers, or by looking into a few scientific laws, he determines the policy alternatives available and also the model.
Kenneth Arrow
Placebo effects (plural) are mostly reporting bias, regression to the mean, investment justification, researcher bias, and other sources of self-deception. They are transient, and significant only for subjective symptoms where reporting bias can play a major role. Studies have shown, in fact, that there is no significant "healing" that occurs due to placebo effects - no objective biological improvement.
Steven Novella
I do remember one formative influence in my undergraduate life. There was an elderly professor in my department who had been passionately keen on a particular theory for, oh, a number of years, and one day an American visiting researcher came and he completely and utterly disproved our old man's hypothesis. The old man strode to the front, shook his hand and said, "My dear fellow, I wish to thank you, I have been wrong these fifteen years". And we all clapped our hands raw. That was the scientific ideal, of somebody who had a lot invested, a lifetime almost invested in a theory, and he was rejoicing that he had been shown wrong and that scientific truth had been advanced.
Richard Dawkins
In 1957, James Vicary, a market researcher, conducted a six week test in a New Jersey movie theatre. A high-speed projector repeatedly and subliminally flashed the slogans ‘drink Coke' and ‘eat popcorn' over the film. I thought I'd make my own cinema ad to try something similar. According to Vicary, popcorn sales went up by 57.5% and Coke sales by 18.1%... Whether Vicary's results were due to the subliminals can never be shown and the experiment has become shrouded in urban myth. This is the Genesis Cinema in East London, which kindly agreed to include our ad amongst the trailers for a screening of Ocean's Twelve, a carefully chosen film which, if the ad works, the audience will not be able to remember. Not a bad thing.
Derren Brown
