Viewer Quotes
What the newer landscape artists see in a circle of a hundred degrees in Nature they press together unmercifully into an angle of vision of only forty-five degrees. And furthermore, what is in Nature separated by large spaces, is compressed into a cramped space and overfills and oversatiates the eye, creating an unfavorable and disquieting effect on the viewer.
Caspar David Friedrich
Many billboards and magazine ads have resorted to showing isolated body parts rather than full-body portraits of models using or wearing products. This style of photography, known in the industry as abstract representation, allows the viewer to see himself in the advertisement, rather than the model.
Douglas Rushkoff
The new vision.... does not proceed from a fixed point. Its viewpoint is everywhere, and not limited to any one position [in space]. Nor is it bound by space or time (in accordance with the theory of relativity) [of Einstein ]. In practice, the viewpoint is in front of the plane... Thus this new vision sees architecture as a multiplicity of planes; again flat. This multiplicity composes itself (in an abstract sense) into a flat image [in contrast to Theo van Doesburg who emphasized the dynamic position of the viewer – a central idea of Futurism in 1919].
Piet Mondrian
And amid the thunderous roar of a world in collision WE, ON THE LAST STAGE OF THE PATH TO SUPREMATISM BLASTED ASIDE THE OLD WORK OF ART LIKE A BEING OF FLESH AND BLOOD AND TURNED IT INTO A WORLD FLOATING IN SPACE. WE CARRIED BOTH PICTURE AND VIEWER OUT BEYOND THE CONFINES OF THIS SPHERE AND IN ORDER TO COMPREHEND IT FULLY THE VIEWER MUST CIRCLE LIKE A PLANET ROUND THE PICTURE WHICH REMAINS IMMOBILE IN THE CENTER. The empty phrase 'art for art's sake' had already been wiped out.
El Lissitsky