An organization's mission statement (1) should contain its reasons for existence and its most general aspirations, its ideals. (2) It should identify in very general terms the way(s) by which the organization will pursue its ideals, that is, the business it wants to be in. (3) It should formulate the ways by which it will attempt to serve each of its stakeholder groups. (4) It should meet the preceding requirements in a way that is exciting and challenging to all its stakeholders. Finally, (5) it should establish the uniqueness of the organization.
Russell L. AckoffRelated topics
attempt business challenging general meet organization serve should way waysRelated quotes
The American states have gone far in assisting the progress of truth; but they have stopped short of perfection. They ought to have given every honest citizen an equal right to enjoy his religion and an equal title to all civil emoluments, without obliging him to tell his religion. Every interference of the civil power in regulating opinion, is an impious attempt to take the business of the Deity out of his own hands; and every preference given to any religious denomination, is so far slavery and bigotry.
Noah Webster
Economic man and the Calvinist Christian sing to each other like voices in a fugue. The Calvinist stands alone before an almost merciless God; no human agency can help him; his church is a means to political and social organization rather than a bridge to deity, for no priest can have greater knowledge of the divine way than he himself; no friend can console him - in fact, he should distrust all men; in the same fashion, Economic Man faces a merciless world alone and unaided, his hand against every other's.
Lionel Trilling
As medium for reaching understanding, speech acts serve: a) to establish and renew interpersonal relations, whereby the speaker takes up a relation to something in the world of legitimate social orders; b) to represent states and events, whereby the speaker takes up a relation to something in the world of existing states of affairs; c) to manifest experiences that is, to represent oneself- whereby the speaker takes up a relation to something in the subjective world to which he has privileged access.
Jürgen Habermas
Parliament is not a congress of ambassadors from different and hostile interests which interests each must maintain, as an agent and advocate, against other agents and advocates but parliament is a deliberative assembly of one nation, with one interest, that of the whole where, not local purposes, not local prejudices ought to guide, but the general good, resulting from the general reason of the whole. You choose a member indeed but when you have chosen him, he is not a member of Bristol, but he is a member of parliament.
Edmund Burke
Fir: it contains a great deal of air and fire with very little moisture and the earthy, so that, as its natural properties are of the lighter class, it is not heavy. Hence, its consistence being naturally stiff, it does not easily bend under the load, and keeps its straightness when used in the framework. But it contains so much heat that it generates and encourages decay, which spoils it; and it also kindles fire quickly because of the air in its body, which is so open that it takes in fire and so gives out a great flame.
Vitruvius