The much bigger thing is that we as human beings shepherd and create our intellectual history as a civilization. And it is that intellectual history on the shelf that we can pull off the shelf to do stuff, and to avoid doing the dumb things again, because somebody already did the dumb thing and wrote about their experience and we don't need to do it again. There are several processes that are creating that record, and other processes where people are trying to destroy bits of that record, and others that are trying to prevent people from putting things into that record in the first place. We all live off that intellectual record. So what we want to do is get as much into the record, prevent as much as possible being deleted from the record, and then make the record as searchable as possible.