Bly is a poet, he is a big cat, so to speak, and not some chipmunk from the how-to culture. But it is the how-to culture that has picked up on his book. ... And yet, for a while Iron John transformed male consciousness in the United States. The wild men weekends and initiation, adventure holidays and whatnot, which were big business, may prove to be ephemeral. But what does one make of the unabashed references in the press to "men's liberation" and the men's movement and the fact that there are now at least half a dozen magazines devoted to nothing else? Changing men, journeymen, man. ... Bly's average reader is not a poet and a critic, but a weightlifter from Brooklyn.