They are trying as directly as possible to sell you experiences, i. e. what you are able to do with the car, not the car as a product itself. An extreme example of this is this existing economic marketing concept, which basically evaluates the value of you as a potential consumer of your own life. Like how much are you worth, in the sense of all you will spend to buy back your own life as a certain quality life. You will spend so much in doctors, so much in beauty, so much in transcendental meditation, so much for music, and so on. What you are buying is a certain image and practice of your life. So what is your market potential, as a buyer of your own life in this sense?
Slavoj ŽižekRelated topics
able beauty buying buy buyer certain concept consumer example market music possible practice quality sell sense spend transcendental trying value worthRelated quotes
Consider your state of mind-your consciousness-before going to sleep. This is extremely important. Make a commitment to spend at least fifteen minutes spiritualizing your consciousness before going to bed. Read something spiritual, listen to spiritual discourse or music, or engage in discussion on a spiritual topic. Push aside the chaos and confusion that were a part of your day, and focus on spiritual reality. In this way, you will prepare yourself for the next six to eight hours of sleep. If you allow yourself to focus spiritually, you will provide less of an opportunity for negative elements to enter your dreams. You can then benefit most from your sleeping state.
Bhakti Tirtha Swami
But institutional economics is the field of the public interest in private ownership, which shows itself behavioristically in buying and selling, borrowing and lending, hiring and firing, leasing and renting. The private interests become the field of intangible yet quantitative and measurable rights, duties, liberties and exposures to the liberties of others. These are various aspects of rights of ownership. What we buy and sell is not material things and services but ownership of materials and services. The correlation of engineering economics, home economics, and institutional economics makes up the whole of the science of political economics.
John R. Commons
In the 1920... the closed body rose to dominance, the Model T came to an end, and the upgrading of cars began. The events of the past few years of car market, I believe, have validated the General Motors product policy that we formulated in 1921. John Gordon, president of General Motors, recently observed that our slogan of "a car for every purse and purpose” is as appropriate as ever; indeed, we have never offered our customers greater variety and choice than we do today. In the 1963 model year the industry offers 429 models of domestically produced cars, compared with 272 in 1955; General Motor alone had 138 models in 1963, compared with 85 in 1955.
Alfred P. Sloan
A leader's intelligence must have simplicity and clarity; action is difficult when the mind is full of complex theories and schemes. An over-organized industry wastes just as much money as one without organization - the transmission uses up all the motor's power. (For this reason small enterprises directed by one man have the better of larger trusts because their costs are less and the quality of their product higher.) A leader must have a few very simple ideas, acquired from experience and confirmed by putting them into practice. This structure created by experience will contain much exact knowledge for use in connection with a given action.
André Maurois
(The) pattern of consumption is markedly more equal than in Britain. ‘Prestige-goods' are widely distributed, and there is less conspicuous contrast between the standard of living of different income-groups. To take the most obvious example, almost every family owns a car; and this is significant not only because a car is the most conspicuous of all consumption goods, but also because universal car-ownership leads to the universal consumption of other conspicuous or semi-luxury goods – holidays, hotels, middle-class habits of shopping, etc. But the lack of external class-distinctions can be observed in many other spheres: e.g. clothes, eating-habits, drug-stores, the ownership of consumer durables, and so on.
Anthony Crosland