A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing. (Phil Knight)

A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.

Phil Knight

Related topics

clear company mass something years

Related quotes

Bosnia is under my skin. It's the place you cannot leave behind. I was obsessed by the nightmare of it all; there was this sense of guilt, and an anger that has become something much deeper over these last years. View quote
Paddy Ashdown
Marvelous is the power which can be exercised, almost unconsciously, over a company, or an individual, or even upon a crowd by one person gifted with good temper, good digestion, good intellects, and good looks. View quote
Anthony Trollope
Love is something far more than desire for sexual intercourse; it is the principal means of escape from the loneliness which afflicts most men and women throughout the greater part of their lives. View quote
Bertrand Russell
Most people might just as well buy a share of the whole market, which pools all the information, than delude themselves into thinking they know something the market doesn't. View quote
Merton Miller
No man, who continues to add something to the material, intellectual and moral well-being of the place in which he lives, is left long without proper reward. View quote
Booker T. Washington