The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about building and maintaining their own personal brands. This has thickened their "filter" and as a result made them become more critical towards advertising and communication.
Martin LindstromRelated topics
building communication consumer filter maintaining reason result simple wayRelated quotes
While standing on top of Everest, I looked across the valley, towards the other great peak, Makalu, and mentally worked out a route about how it could be climbed... it showed me that, even though I was standing on top of the world, it wasn't the end of everything for me, by any means. I was still looking beyond to other interesting challenges.
Edmund Hillary
If a man is offered a fact which goes against his instincts, he will scrutinize it closely, and unless the evidence is overwhelming, he will refuse to believe it. If, on the other hand, he is offered something which affords a reason for acting in accordance to his instincts, he will accept it even on the slightest evidence. The origin of myths is explained in this way.
Bertrand Russell
Eventually, with regret, I left the religious life, and, once freed of the burden of failure and inadequacy, I felt my belief in God slip quietly away. He had never really impinged upon my life, though I had done my best to enable him to do so. Now that I no longer felt so guilty and anxious about him, he became too remote to be a reality.
Karen Armstrong
Commerce is so far from being beneficial to arts, or to empire, that it is destructive of both, as all their history shows, for the above reason of individual merit being its great hatred. Empires flourish till they become commercial, and then they are scattered abroad to the four winds.
William Blake
What I've come to learn is that the world is never saved in grand messianic gestures, but in the simple accumulation of gentle, soft, almost invisible acts of compassion, everyday acts of compassion. In South Africa they have a phrase called ubuntu. Ubuntu comes out of a philosophy that says, the only way for me to be human is for you to reflect my humanity back at me.
Chris Abani