Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.

Martin Lindstrom

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I'll be more enthusiastic about encouraging thinking outside the box when there's evidence of any thinking going on inside it.

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Something is wrong with America. I wonder sometimes what people are thinking about or if they're thinking at all.

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I have often wished I had time to cultivate modesty... But I am too busy thinking about myself.

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