When I write an advertisement, I don't want you to tell me that you find it "creative". I want you to find it so interesting that you buy the product. When Aeshines spoke, they said, "How well he speaks". When Demosthenes spoke, they said, "Let us march against Philip." (David Ogilvy)

When I write an advertisement, I don't want you to tell me that you find it "creative". I want you to find it so interesting that you buy the product. When Aeshines spoke, they said, "How well he speaks". When Demosthenes spoke, they said, "Let us march against Philip."

David Ogilvy

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