mktg case study #6: mktg cigarettes FOR A PRODUCT THAT KILLS ITS CUSTOMERS, THIS IS PRETTY EASY. FOR ONE THING, YOU ONLY NEED TO CONVINCE PEOPLE TO START BUYING. BUT THE BEST PART IS THAT YOU GET TO DEFEND THE ACT OF SELLING A PRODUCT YOUR CUSTOMERS CAN'T STOP BUYING BY CLAIMING THEY HAVE FREEDOM OF CHOICE. BEFORE EACH MARKETING CAMPAIGN, PRACTICE THE LINE: "IT IS NOT THE POLICY OF OUR COMPANY TO DICTATE THE LIFESTYLE OF OUR CUSTOMERS.”.
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It is an act of dubious legality, but above all one of unpardonable folly. [The bombing] may make matters even worse for the very people it is meant to be helping...if we are to sanction intervention in Serbia then the policy must be capable of achieving two things. It must be capable of weakening Milosevic and helping Kosovo. A bombing campaign will do neither, indeed the chances are it will make both worse.
Alex Salmond
Muslims want you to give space to the Islam, but the Islam doesn't give you any space. The government says you should respect the Islam, but the Islam has no respect for you. The Islam wants to dominate and aims for the destruction of our Western civilisation. In 1945 nazism was defeated in Europe. In 1989 communism was defeated in Europe. Now the Islamic ideology has to be defeated. Stop the islamisation. Defend our freedom.
Geert Wilders
The difference between marketing and selling is more than semantic. Selling focuses on the needs of the seller; marketing on the needs of the buyer. Selling is preoccupied with the seller's need to convert his product into cash; marketing with the idea of satisfying the needs of the customer by means of the product and the whole cluster of things associated with creating, delivering and finally consuming it.
Theodore Levitt
What America needs is to hold to its ancient and well-charted course. Our country was conceived in the theory of local self-government. It has been dedicated by long practice to that wise and beneficent policy. It is the foundation principle of our system of liberty. It makes the largest promise to the freedom and development of the individual. Its preservation is worth all the effort and all the sacrifice that it may cost.
Calvin Coolidge
When I came back from Munich, it was September, and I was Professor of Mathematics at the Eindhoven University of Technology. Later I learned that I had been the Department's third choice, after two numerical analysts had turned the invitation down; the decision to invite me had not been an easy one, on the one hand because I had not really studied mathematics, and on the other hand because of my sandals, my beard and my "arrogance" (whatever that may be).
Edsger W. Dijkstra