Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.
Simon MainwaringRelated topics
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The scientific approach uncovers, that Communism does not eliminate the inequality between men, the social injustice, exploitation of man by man and other evils of society - communism merely changes their form and gives birth to new evils, which become eternal fellow-travelers of communism.
Aleksandr Zinovyev
My fellow Americans, this is an amazing moment for me. To think that a once-scrawny boy from Austria could grow up to become governor of the state of California and then stand here... then stand here in Madison Square Garden and speak on behalf of the president of the United States - that is an immigrant's dream. It is the American dream.
Arnold Schwarzenegger
When our individual interests and prospects do not seem worth living for, we are in desperate need for something apart from us to live for. All forms of dedication, devotion, loyalty and self-surrender are in essence a desperate clinging to something which might give worth and meaning to our futile, spoiled lives.
Eric Hoffer
Today people live to work rather than work for a living. They have forgotten their true goal in life. Subsequently they have forgotten their dharma. There is no communication between hearts, there is no sharing. Having lost contact with other's hearts, we become totally isolated. But in truth we are not isolated islands, we are links that form one chain.
Mata Amritanandamayi