Keeping a 'CEO blog' or 'founder's blog' can be a great platform for engaging your users in a nontraditional way, reaching people outside of your product pitch and building rapport without selling them anything except a belief in your ideas.
Kathryn MinshewRelated topics
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Temptations come on some people for the cleansing of previous sins, on other for the beautification of their current perfection, and on yet others, as preparation for things to come, except temptations, which are for the increase of a man's faith and virtue, as it was with Job.
Maximus the Confessor