We're the only major company in the U.S. that is solely in the professional beauty industry. We promised hairdressers when we started that we would stay with them. If I went retail tomorrow then we would be four times our size overnight, but I'm going to be the one guy who kept his word. (John Paul DeJoria)

We're the only major company in the U.S. that is solely in the professional beauty industry. We promised hairdressers when we started that we would stay with them. If I went retail tomorrow then we would be four times our size overnight, but I'm going to be the one guy who kept his word.

John Paul DeJoria

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