At one level, SXSW exemplifies serendipity, because whenever I come, I get these unexpected meetings with people I never knew existed, and you couldn't have planned it. But by making the choice to come to SXSW, I'm increasing the probability of those encounters. (John Hagel)

At one level, SXSW exemplifies serendipity, because whenever I come, I get these unexpected meetings with people I never knew existed, and you couldn't have planned it. But by making the choice to come to SXSW, I'm increasing the probability of those encounters.

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choice increasing making plan probability serendipity

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