There are many benefits to a sports entity breaking news directly to their recipients: the entity has full control over the message and how it is shared versus previously relying on a media outlets to translate or distribute as they choose. Also, there's no quicker place for valuable information to spread than Twitter.
Amy Jo MartinRelated topics
breaking choose control entity full media news place spread translate valuableRelated quotes
The central industry of modern civilisation, tending, because of its control over materials, to spread into and ultimately incorporate older industries such as mining, smelting, oil- refining, textiles, rubber, building, and even agriculture in respect to fertilizers and food processing.
John Desmond Bernal
Political leaders, lacking documents that could be kept secret (apart from the occasional exception), lacking media they could control, were of necessity brought into a direct and immediate relationship with their constituents, and therefore under more and direct and immediate control.
Moses I. Finley
Control of the tongue! Vital for the man who would try to tread the Noble Eightfold Path, for no harsh or unkind word, no hasty impatient phrase, may escape from the tongue which is consecrated to service, and which must not injure even an enemy; for that which wounds has no place in the Kingdom of Love.
Annie Besant