If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.
Simon MainwaringRelated topics
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Perhaps the greatest social service that can be rendered by anybody to the country and to mankind is to bring up a family. But here again, because there is nothing to sell, there is a very general disposition to regard a married woman's work as no work at all, and to take it as a matter of course that she should not be paid for it.
George Bernard Shaw
Maybe it's the remnants of my religious upbringing, but I do try and insert a sense of social justice into the work ... for instance, to me, Mansfield Park is a story about servitude and slavery. Other people may have a problem with that, but that's how I read the book and so that's how I shot the movie.
Patricia Rozema