Sometimes, counter-intuitively, it's easier to make a major change than a minor change. When a habit is changing very gradually, we may lose interest, give way under stress, or dismiss the change as insignificant. There's an excitement and an energy that comes from a big transformation, and that helps to create a habit.
Gretchen RubinRelated topics
changing change comes easy habit interest lose stress transformation under wayRelated quotes
For Google, the problem with being a free, abundant, and rather infinite set of services is that it's hard to create much of a stir about anything. There are so many major software service options under the 'more' menu on the Gmail page that they've had to go and add a final item called 'even more.'
Douglas Rushkoff
The big cop-out would be to accept popularity rather than opting to try to create potent work. It's so easy to do the popular thing, the expected thing, and that's where you start to cheat yourself - and your fans, in the end - because there's an inherent dishonesty in pandering and dishing up what everyone's expecting.
The Edge
I am a trained hypnotherapist, yes, but it's more like a guided meditation. Most of the people I take under struggle with stress in their lives and have unbalanced sleeping patterns, so what I do enables my patients to regain energy and peacefulness on a subconscious level which affects their conscious mind.
Tanit Phoenix
For reasons that are both fair and foul - but mostly for fair reasons - we have come under the domain of a scientific-management system whose ambitions are endless. They want to manage every second of our lives, every expenditure that we make. And the schools are the training ground to create a population that's easy to manage.
John Taylor Gatto