My hunch is that people often affiliate with causes online for selfish and narcissistic purposes. Sometimes, it may be as simple as trying to impress their online friends, and once you have fashioned that identity, there is very little reason to actually do anything else.
Evgeny MorozovRelated topics
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For some reason I did something where I realized I could get a reaction. That was when I broke out of my shell at school, because I really didn't have any friends or anything like that and I just kind of was going along, and then finally I did this zany thing, and all of a sudden I had tons of friends.
Jim Carrey