It is true that from a behavioral economics perspective we are fallible, easily confused, not that smart, and often irrational. We are more like Homer Simpson than Superman. So from this perspective it is rather depressing. But at the same time there is also a silver lining. There are free lunches!
Dan ArielyRelated topics
economics free irrational silver smart superman simpsonRelated quotes
However often we turn to it the Koran at first disgusting us each time afresh, it soon attracts, astounds, and in the end enforces our reverence.... Its style, in accordance with its contents and aim is stern, grand, terrible - ever and anon truly sublime Thus this book will go on exercising through all ages a most potent influence.
Johann Wolfgang von Goethe