Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group. (Clayton Christensen)

Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.

Clayton Christensen

Related topics

interview reliable use watching

Related quotes

We will be a better country when each religious group can trust its members to obey the dictates of their own religious faith without assistance from the legal structure of the country. View quote
Margaret Mead
Most of our pocket wisdom is conceived for the use of mediocre people, to discourage them from ambitious attempts, and generally console them in their mediocrity. View quote
Robert Louis Stevenson
Every intellectual product must be judged from the point-of-view of the age and the people in which it was produced. View quote
Walter Pater
A movie camera is like having someone you have a crush on watching you from afar - you pretend it's not there. View quote
Tom Stoppard
Every contrivance of man, every tool, every instrument, every utensil, every article designed for use, of each and every kind, evolved from a very simple beginnings. View quote
Robert Collier