In politics, it's very theatrical. There's a lot of stage craft. The campaign is trying to tell a story that they want people to believe in, and candidates are playing the role, like actors, by a creative personae that people will be attracted to. (Beau Willimon)

In politics, it's very theatrical. There's a lot of stage craft. The campaign is trying to tell a story that they want people to believe in, and candidates are playing the role, like actors, by a creative personae that people will be attracted to.

Beau Willimon

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believe campaign craft creative persona playing politics story tell theatrical trying

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