Visson has said, "Today's profits are yesterday's good will ripened," and though friendship is no basis for Business yet Business is an excellent basis for lasting friendship. To cement this friendship the Businessman recalls the fact that the memory of quality remains long after the price is forgotten, and keeps Buskin's dictum in mind that there is nothing in this world that cannot be made a little worse and sold a little cheaper. While it is equally true that men will make a beaten path to your door to acquire a better quality article even if it be a mouse trap. Nevertheless, a man is known by the Company he floats, or the Secretaries he employs, though the latter fluctuate more than the market, especially if of the gentler sex!