As the great words of freedom and fulfillment are pronounced by campaigning leaders and politicians, on the screens and radios and stages, they turn into meaningless sounds which obtain meaning only in the context of propaganda, business, discipline, and relaxation. This assimilation of the ideal with reality testifies to the extent to which the ideal has been surpassed. It is brought down from the sublimated realm of the soul or the spirit or the inner man, and translated into operational terms and problems. Here are the progressive elements of mass culture. The perversion is indicative of the fact that advanced industrial society is confronted with the possibility of a materialization of ideals. The capabilities of this society are progressively reducing the sublimated realm in which the condition of man was represented, idealized, and indicted. Higher culture becomes part of the material culture. In this transformation, it loses the greater part of its truth.
Herbert MarcuseRelated topics
assimilation business condition context freedom great indicative industrial man mass meaning perversion possibility progressive propaganda reducing relaxation soul spirit transformation truth turn words campaigning higherRelated quotes
There is no more romantic episode in English history, or in the haphazard building of the Empire, than the story of the "Company of Adventurers of England Trading into Hudson's Bay." To look for the North-west passage while they made profits out of furs, to obtain a charter of sovereignty over the lands which contained all the waters flowing into that bay, and yet to leave those lands unexplored for many, many years- this is a typically British proceeding. They sought the western equivalents of "ivory and apes and peacocks," and they found an empire as a by-product. They created a great tradition, a tradition which is your own to-day, of discipline and endurance round a commercial ideal. They treated the Indians as a source of profit, yet they treated them with justice and with kindliness. They kept one eye on dividends and another on exploration. What race besides our own could be so casual, so far-sighted, so inconsistent and so successful?
Stanley Baldwin
A chance remark by Ardini, an Italian master carver whom I met there [in Rome], that 'marble changes colour under different people's hands' made me decide immediately that it was not dominance which one had to attain over material, but an understanding, almost a kind of persuasion, and above all greater co-ordination between head and hand. This thought has recurred again and again ever since - and has developed my greatest interests; the reason why people both move differently and stand differently in direct response to changed surroundings; the unconscious grouping of people when they are working together, producing a spatial movement which approximates to the structure of spirals in shells or rhythms in crystal structure; the meaning of the spaces between forms, or the shape of the displacement of forms in space, which in themselves have a most precise significance. All these responses spring from a factual and tactile approach to the object.
Barbara Hepworth
Cordellas are invisible symbols that surface. As they do, they show the universe in a new light by the very nature of their relationships. In a very limited fashion, alphabets do the same thing, for once you have accepted certain basic verbal symbols they impose their discipline even upon your thoughts . . . and throw their particular light upon the reality you perceive. Alphabets are nevertheless tools that shape and direct perception. They are groups of relationships that you transpose upon "reality". To this extent they shape your conceptions of the world that you know. Their discipline and rigidity is considerable. Once you think of a "tree" as a tree, it takes great effort before you can see it freshly again, as a living individual entity. Cordellas do not have the same rigidity. Inner invisible relationships are allowed to rise, [with] the acknowledgment recognized reality viewed through the lenses of these emerging relationships.
Robert Butts
At the beginning of the 1980s the world community faces much greater dangers than at any time since the Second World War. It is clear that the world economy is now functioning so badly that it damages both the immediate and longer-run interests of all nations...The problems of poverty and hunger are becoming more serious; there are already 800 million absolute poor and their numbers are rising; shortages of grain and other foods are increasing the prospect of hunger and starvation...Between 20 and 25 million children below the age of five die every year in developing countries...A number of poor countries are threatened with the irreversible destruction of their ecological systems while many more face growing food deficits and possibly mass starvation. In the international economy there is the possibility of... a collapse of credit with defaults by major debtors, or bank failures... [and] an intensified struggle for influence or control over resources leading to military conflicts.
Willy Brandt
Capitalism subordinates men to machines instead of using machines to liberate men from the burden of mechanical and repetitive work. it subordinates all social activities to the imperatives of an incessant drive for individual enrichment in terms of money, instead of gearing social life to the development of rich individualities and their social relations. The contradiction between use-value and exchange-value, inherent in every commodity, fully unfolds itself in this contradictory nature of capitalist machinery. When capitalism is not overthrown once it has created the material and social preconditions for a classless society of associated producers, this contradiction implies the possibility of a steadily increasing transformation of the forces of production into forces of destruction, in the most literal sense of the word: not only forces of destruction of wealth (crises and wars), of human wealth and human happiness, but also forces of destruction of life tout court.
Ernest Mandel