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Ben Horowitz - I emphasize to C.E.O.s, you have to...
I emphasize to C.E.O.s, you have to have a story in the minds of the employees. It's hard to memorize objectives, but it's easy to remember a story. (Ben Horowitz)

I emphasize to C.E.O.s, you have to have a story in the minds of the employees. It's hard to memorize objectives, but it's easy to remember a story.

Ben Horowitz

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easy hard story

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