Simon Mainwaring quotes - page 3

The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways. (Simon Mainwaring)
If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands. View quote
Simon Mainwaring
As we all know, lasting relationships can't be rushed. View quote
Simon Mainwaring
Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good. View quote
Simon Mainwaring
What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience. View quote
Simon Mainwaring
Radical transparency has an enormous impact on our personal lives. We can no longer share thoughts, quips, photos or personal opinions anywhere on the web without being mindful that they may turn up where we least expect it (notably job interviews, divorce proceedings or public media). View quote
Simon Mainwaring
The keys to brand success are self-definition, transparency, authenticity and accountability. View quote
Simon Mainwaring
Social media is not about the exploitation of technology but service to community. View quote
Simon Mainwaring
More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance. View quote
Simon Mainwaring
It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government and philanthropy. We need the entire private sector to begin committing itself not just to making profits, but to fulfilling higher and larger purposes by contributing to building a better world. View quote
Simon Mainwaring
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus. (Simon Mainwaring)
The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is structured and accessed will turn on the individual, or rather their personal profile which is a composite of all the data collected on the basis of what they have searched for and shared. View quote
Simon Mainwaring
Technology is teaching us to be human again. View quote
Simon Mainwaring
Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media gives them a sounding board to share ideas, as well as a means to punish irresponsible corporate behaviors. View quote
Simon Mainwaring
Like all technology, social media is neutral but is best put to work in the service of building a better world. View quote
Simon Mainwaring
Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter. View quote
Simon Mainwaring
Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms. View quote
Simon Mainwaring
Social media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to and renew our interest and ourselves. View quote
Simon Mainwaring
Gluttony might be innocuous were it not for the fact that gluttons tend to disregard whether their self-serving behaviors harm anyone else. We don't need to look far and wide to find examples of gluttonous behavior, as they are numerous throughout the history of capitalism. View quote
Simon Mainwaring
Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior. View quote
Simon Mainwaring
The evolution of social media into a robust mechanism for social transformation is already visible. Despite many adamant critics who insist that tools like Facebook, Twitter, and YouTube are little more than faddish distractions useful only to exchange trivial information, these critics are being proven wrong time and again. (Simon Mainwaring)
Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the social challenges we currently face with equal force. This begins with corporations that choose to alter how they practice capitalism in two ways to serve the greater good. View quote
Simon Mainwaring
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers. View quote
Simon Mainwaring
Business practices and how we treat the planet are also in desperate need of re-humanization. View quote
Simon Mainwaring
More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized. View quote
Simon Mainwaring